Wednesday, March 31, 2021

Benderson and Kimley-Horn want to revise the Fruitville Initiative

At a public workshop on March 30, 2021, the Kimley-Horn urban planning firm presented a series of proposed changes to the Fruitville Initiative. The key change would open the door to larger retail spaces within the Initiative, an experimental mixed use development at Fruitville Rd. and I-75.

Proposed changes would allow more large
retail on all sectors of the Fruitville Initiative


The changes appear to come from the Benderson Development Inc., which acquired a 40-acre parcel within the Initiative from the County at the bargain price (approx. $3 million) several years ago, then proposed a truck depot. Now Benderson is proposing another idea that would change the constraints that seek a walkable place for people to live, work, and play.

The key documents are below.

Planning documents:

Pre App DRC Comment Fruitville Initiative

Correspondence from Kimley-Horn Planner Philip DeMaria Jr. 

Public Input at the online workshop:

Questions from a private planner regarding the Benderson plan

Recorded comments at the 3.30.21 workshop - partial audiofile


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