Alternative Models: Case Study - Serenbe

Americans have always loved the land. That love is coming back, and it doesn't take the form of manicured lawns mowed by hired help, and gardens that have a set list of required flowers.

Consider the portrait of Serenbe located in the semi-rural area within the city limits of Chattahoochee Hills, Georgia, that you'll find here. Remarkably, it lies within the Atlanta metropolitan area:

Nature & Biophilia

At Serenbe, we believe a community is a living part of its natural surroundings, not something to be built at nature's expense. We believe in biophilia—the theory that there is an instinctive bond between humans and other living systems.
We need nature in our lives today more than ever: We need fresh air, fresh food, trees and grass around us. We need, a place to grow and restore—a place to foster deep connections and connect with living systems.
Serenbe Farms and our extensive nature trails are at the center of our health and wellbeing. Through our three farm-to-table restaurants, local CSA (community supported agriculture) program and weekly farmer’s market, our residents enjoy the freshest produce and world-class culinary experiences.
Homes and hamlets are connected by looping country roads and a network of well-worn footpaths that make walking easier than driving. At Serenbe, wellness is an everyday activity.
The community at Serenbe feeds our residents in more ways than one. We’ve created a place where people are drawn together over gardening, cooking, books, art, ideas, and even over back fences.